Department_ACF
Skills_BCOM
Academic Year_2023
- Teacher: Ms. AMCK Abesekara Teacher AC
- Teacher: Ms. AMCK Abeysekara Teacher DELT
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Course Aim |
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This course is developed to give knowledge about marketing context and soundly explain the core marketing concepts, marketing philosophies, marketing environment, marketing information system, nature of consumer behaviors and marketing planning process. |
Intended Learning Outcomes
At the completion of this course student will be able to,
ILO1: Explain the basic marketing principles and concepts
ILO2: Predict marketing environment for identify business opportunities
ILO3: Use the marketing information in decision making process
ILO4: Categorize consumer groups to design a suitable product
ILO5: Create marketing plan for a business organization to gain competitive advantage
Assessment Strategy
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Continuous Assessment |
15% |
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Group Assignment |
15% |
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End Semester Examination |
Theory Paper (03 Hrs) |
70% |
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Practical (Hr) |
- |
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Other (specify) |
- |
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Total |
100% |
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References
● Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing Management: An Asian Perspective. Pearson.
● Aaker, D. (2018). Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires. Morgan James Publishing.
● Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed). England: Pearson.
● Kotler, P. (2009). Marketing Management: A South Asian Perspective. Pearson Education India.
● Kotler, P., & Keller, K. L. (2001). A Framework for Marketing Management (Vol. 2). Upper Saddle River, NJ: Prentice Hall.
- Teacher: Dr. JDT Madhusanka Teacher MM
- Teacher: Ms. S. Adhikari Teacher MM